Posts filed under: Tips & Info
When creating a page on FaceBook for marketing, give careful thought to the title of page. It can impact whether customers can find you and therefore the amount of exposure you may receive on FaceBook. This is particularly important for independent professionals such as real estate agents and mortgage brokers....
Blogging is the act of adding content to your website on a regular basis. It is a way for you to share your knowledge and expertise, and as a result, reach out to new customers. Static websites can no longer compete in the online marketing world. Having a current, constantly...
Just when you thought it was good enough to have a website, the game changed again. Static websites no longer work. Small businesses now need newer website platforms that allow for adding on content on a regular basis. There are some simple steps to keep in mind when designing your...
With the new Google Panda updates, bloggers need to think more carefully about images placed within blog posts. This is particularly important for real estate bloggers who typically include a large number of pictures for property listings. Too many images at the top of a page can lead to lower...
Blog categories are a very important aspect of your website. They should be carefully thought out and used. Here’s the typical scenario: You create a blog website and add categories as you need them. You write one article and create one category, and repeat this over and over again with...
Consider promoting not only your open houses but all open houses in your area. This is an agent blogging idea that can be very effective in reaching prospective buyers. Why Agents Should Blog About Open Houses Other Than Their Own Buyers planning their weekend will search online for open houses,...
There are many different loan programs for home buyers, and the programs may change from time to time. Real estate agents can blog about many different home financing topics in order to reach buyers searching online. Blogging About Financing Programs You can write one blog that provides a general overview...
When people hear the word blogging, they often think of random daily thoughts that you post online. Blogging is actually much more than that. It is a way for you to control your online image and reputation. Your Online Image and Reputation In the modern age of technology, everyone searches...
As a business professional, you must differentiate yourself from your competitors and continually promote yourself. Blogging is a great way of promoting buyer agent services. Concise Topics – Shorter Is Better You may offer many different services and benefits as a Buyer’s Agent, but don’t inundate your customers by detailing...
Real estate professionals offer an important perspective on the home buying process. The different steps in the home buying process provide a wealth of blogging topics and is useful information to home buyers. Blogging About Home Buying Steps Think about each step of the home buying process and the information...
Why Market Reports? A great blogging topic for real estate agents is market reports. Home buyers and home sellers are always looking for the latest statistics and trends on their local market. News media often focus on national or regional statistics, but real estate customers want information local to their...
Blogging Statistics A recent Inman webinar offered some very useful statistics on companies generating leads through blogging… Inbound marketing costs are 62% less with blogging. Companies with greater than 51 blog articles experience a 77% increase in median monthly leads. Companies that blog generate 88% more leads per month. Companies...
The typical FaceBook business page url is very long and looks something like this: http://www.facebook.com/pages/Lanergy-Solutions/219404281424207. If you are marketing your FaceBook business page in print advertising or other methods where you need to display the actual url, this long url is very cumbersome. You can actually create a short url...
Headings are a way to break up paragraphs within your blog post. If you have a blog post with several paragraphs and no headers, it can seem very intimidating to a reader. Headers provide an overview to readers and makes longer blog posts less intimidating. If you have a very...
Your website and social media accounts can have subscribers and followers,..which one do you want to promote? First, you must understand the difference between each and how they may impact your search engine value. Website Subscribers Subscribers receive emails when new content is added to your website. You can have...
How can you tell that a website has been updated,..other than to comb through the pages on the site to identify what might be new? RSS feeds and RSS readers provide a solution. What is RSS? RSS Feeds A website with an RSS Feed has a page that details new...
A common mistake that we come across is the uploading of duplicate images to the WordPress media library. Uploading duplicate images into WordPress takes up storage space and unnecessarily adds to the database, both of which may cause your website to load slower. Once you upload an image to one...
WordPress SEO by Yoast is a great plug-in that contains a great way to check that your content is properly optimized for your keyword phrases. This tool can help any beginner effectively write blog posts. Below are instructions for using the WordPress SEO by Yoast plug-in to optimize blog posts....
Video blogging is increasing in popularity. Below are some video blogging SEO tips to help you get better ranking for video content. YouTube YouTube is a great place to upload your videos. The site is crawled frequently by search engines and ranks well. Pay close attention when entering the title...
Slide shows allow you to display pictures in a video-like format within a page or blog post. A WordPress plugin may be required for this functionality, and there are many plug-ins available. Contact your webmaster if you need assistance. The instructions below will walk you through how to insert a...