Posts filed under: Tips & Info

There are thousands of WordPress themes available on the market, both free and paid. It’s important to know that not all themes are created equal. Selecting a good theme will not only make your life easier during initial launch, but it also prevents the need for changing themes in the...
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Videos are a great way to add rich content to your website. Plus, they can provide SEO value to improve your website rankings. As you set out to start recording, keep these video blog recording tips in mind. 1 – Orientation If you are using a smartphone to record videos,...
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If you didn’t opt to pay extra to. make your domain ownership information private, then your name, email, and mailing address are listed in a public directory. Unfortunately, this is often used by scammers to trick you into paying for something that you don’t want or need. If you own...
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If you purchased a domain through Godaddy, you can point that domain to a specific IP address (for website hosting) or have it forwarded to another url. For forwarding, there are a few options to consider and your settings depend on your particular needs. Below is an overview of domain...
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If you’re looking for productive activities to stay busy during self-isolation, think about marketing. Although your business may be on pause due to Coronavirus restrictions, you’ll want to quickly ramp up when things return to normal. Use this time to think and prepare. Here are some marketing tasks to complete...
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As a business professional, you’re constantly glued to your email. You probably access it on multiple devices including your computer, tablet, and smartphone. It can be cumbersome to sort through the same messages on multiple devices. Plus, there’s the fear of losing email history due to a computer virus or...
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It’s getting harder and harder these days to tell which emails are legitimate and which ones are not. Being able to tell the difference is key to preventing your computer and accounts from being hacked. Phishing emails are particularly dangerous since they seek account logins to access your personal information....
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The most difficult part about working from home is staying productive. Often times, you end up working more hours to get the same amount of work done. The key is to work smarter, not harder. Here are 5 ways to maximize productivity when working from home. 1 – Stick to...
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We send and receive emails every day, all with signatures at the bottom. Have you stopped to think about your email signature and how effective it is? Here are some tips on creating optimal email signatures. Format of Email Signatures Image Files Images can be great since you can include...
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Selecting the right domain name is extremely important. It can impact your search engine ranking and marketability. Here are 5 tips on selecting domain names. 1. Use Easy to Pronounce Words Use words that are easy to pronounce and do not require you to spell everything out. This is helpful...
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If you have a website, you have likely received unsolicited emails asking about a link exchange. Before replying to these emails, consider the information below on link exchanges and whether it is good for SEO or not. This will help you avoid scams or exchanges that may hurt your rankings....
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When customers search online for certain keyword phrases, Google may display a list and map of local businesses. See the image below for an example based on a search for “MA Custom Home Builders”. This function is from Google Places and gives businesses that register an automatic advantage! Advantages of...
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Have you ever run a search on Google and noticed that some results display the profile picture of the blog author? This makes your blog stand out and may lead to higher click thru rates. If you are a Google+ user and have a WordPress website, it’s easy to set...
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When creating a page on FaceBook for marketing, give careful thought to the title of page. It can impact whether customers can find you and therefore the amount of exposure you may receive on FaceBook. This is particularly important for independent professionals such as real estate agents and mortgage brokers....
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Blogging is the act of adding content to your website on a regular basis. It is a way for you to share your knowledge and expertise, and as a result, reach out to new customers. Static websites can no longer compete in the online marketing world. Having a current, constantly...
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Just when you thought it was good enough to have a website, the game changed again. Static websites no longer work. Small businesses now need newer website platforms that allow for adding on content on a regular basis. There are some simple steps to keep in mind when designing your...
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With the new Google Panda updates, bloggers need to think more carefully about images placed within blog posts. This is particularly important for real estate bloggers who typically include a large number of pictures for property listings. Too many images at the top of a page can lead to lower...
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Blog categories are a very important aspect of your website. They should be carefully thought out and used. Here’s the typical scenario: You create a blog website and add categories as you need them. You write one article and create one category, and repeat this over and over again with...
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Consider promoting not only your open houses but all open houses in your area. This is an agent blogging idea that can be very effective in reaching prospective buyers. Why Agents Should Blog About Open Houses Other Than Their Own Buyers planning their weekend will search online for open houses,...
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There are many different loan programs for home buyers, and the programs may change from time to time. Real estate agents can blog about many different home financing topics in order to reach buyers searching online. Blogging About Financing Programs You can write one blog that provides a general overview...
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