If you’re looking for productive activities to stay busy during self-isolation, think about marketing. Although your business may be on pause due to Coronavirus restrictions, you’ll want to quickly ramp up when things return to normal. Use this time to think and prepare. Here are some marketing tasks to complete while in self isolation.
1 – Create a Plan
Take some time to think about your marketing approach. Knowing your customer base, what will be the best way to reach potential customers and promote your product or services. This may include reaching out to existing customers and targeting new customers. Will you send out emails, mail postcards, make phone calls, publish online ads, or use other marketing initiatives. By creating a plan and timeline, you can determine what needs to be done beforehand.
2 – Prepare Marketing Materials
If your plan includes the need for graphics and write-ups, take the time to prepare those now. For instance, if you plan to send out emails, what will they say and what graphics will you include. You can save the email drafts now so they’re ready to go. For online ads, design the graphics and any other materials that should go with it, such as new landing pages on your website. If you’re mailing out postcards, prepare the design and identify your market areas. Doing as much as you can now will allow you to quickly launch your new marketing campaigns when the time comes.
3 – Update Your Website
One of the most important marketing tasks to complete while in self isolation is to review and update your website. Small businesses are often guilty of neglecting websites for long periods of time. If it’s been years since you last reviewed your website, you’re long overdo! If your design is dated, consider a redesign. If your website is not mobile adaptive, it’s important to correct that since search engines, like Google, now give preference to mobile adaptive sites in mobile search results.
Also, take a look at your static pages. Should you update the text to reference changes in your business? Are there new pictures that you can add to enhance your website? Should you add new pages or remove obsolete ones? Are there other ways to enhance your website to attract new customers or provide value to your customer base? Whether you’re an online business or not, customers will look to your website for information about your products and services, so keeping it up-to-date is extremely important, especially nowadays.
4 – Add Blog Content
If you don’t already have a blog section on your website, it’s time to consider adding one. Blogs are a great way to continual enhance and improve your website with fresh new content. By continually growing your website, it also improves your chances of ranking in search engine results. You can write about anything that may interest your customers, such as company news/updates, tips and tricks, helpful resources, etc. Create a list of potential blog topics and start writing! Ideally, you should post new content at least once a week, so plan ahead and schedule them for publishing ahead of time.
Summary fo Marketing Tasks to Complete While in Self-Isolation
Self-isolation and shutdowns may be negatively impacting your small business right now, but it may also give you an opportunity to create a strong marketing plan and address marketing tasks that have long been overlooked. Good planning and execution can help your business return strong after stay-at-home orders are lifted and as business slowly returns to normal. We hope the above list of marketing tasks to complete while in self-isolation is helpful to you. Please feel free to reach out to us if you would like help with any of the above. We specialize in working with small businesses and would be delighted to help.