A recent Inman webinar offered some very useful statistics on companies generating leads through blogging…
- Inbound marketing costs are 62% less with blogging.
- Companies with greater than 51 blog articles experience a 77% increase in median monthly leads.
- Companies that blog generate 88% more leads per month.
- Companies that blog have 434% more indexed pages than companies that don’t blog.
Clearly, blogging is very important to businesses looking to generate leads and attract online consumers.
Generating Leads through Blogging and When Does It Pay Off
It is easy for new bloggers to get discouraged. Human nature leads us to expect immediate results from our efforts to have the motivation to continue working hard. Unfortunately, patience is important when it comes to blogging and Internet marketing in general. According the the stats above, it takes more than 51 blog posts to start seeing an increase. So if you’re new to the game, don’t get discouraged. Generating leads through blogging takes time. Keep blogging and your efforts will pay off as you build a reputation with the search engines.