Lanergy Solutions
We believe that success with Internet marketing should not be limited to large corporations with huge marketing budgets. With a well-designed website and a little guidance on how to optimize content for search engines, anyone can compete on the Internet. By maintaining little overhead, we can offer low-cost solutions that make Internet marketing affordable and achievable to everyone. Follow us on FaceBook or Twitter.
It’s getting harder and harder these days to tell which emails are legitimate and which ones are not. Being able to tell the difference is key to preventing your computer and accounts from being hacked. Phishing emails are particularly dangerous since they seek account logins to access your personal information....
The most difficult part about working from home is staying productive. Often times, you end up working more hours to get the same amount of work done. The key is to work smarter, not harder. Here are 5 ways to maximize productivity when working from home. 1 – Stick to...
When you share a website page or blog post to Facebook, a featured image is automatically detected (unless the web page specifies a particular image). Sometimes a page may contain multiple images, and the one(s) detected may be different than what you prefer to use. The featured image on the...
As one year comes to an end and another begins, it’s a great time to perform some routine yearly tech cleanup tasks. Nowadays, we rely on technology for almost everything. As with all things, routine maintenance can make a big difference, allowing you to operate more effectively and efficiently. So,...
We send and receive emails every day, all with signatures at the bottom. Have you stopped to think about your email signature and how effective it is? Here are some tips on creating optimal email signatures. Format of Email Signatures Image Files Images can be great since you can include...
Selecting the right domain name is extremely important. It can impact your search engine ranking and marketability. Here are 5 tips on selecting domain names. 1. Use Easy to Pronounce Words Use words that are easy to pronounce and do not require you to spell everything out. This is helpful...
With the abundance of apps available, it’s easier than ever to operate your business on-the-go using your smart phone or tablet. Below are our recommendations on 6 business apps for a mobile office. We have found these apps extremely useful and hope that you will too! 6 Business Apps for...
All websites are not created equal! It’s not enough anymore to simply have a website. Once customers get to your website, what value do you offer? How do you keep them engaged? And how do you convert them to clients? We recently had the opportunity to evaluate this when redesigning...
We often use terms without explaining them,..and don’t even realize it. Someone recently brought to our attention that it’s not always clear how WordPress sites differ from traditional websites. So here’s the WordPress 101 explanation… Traditional Websites “Traditional websites” refer to those built in straight HTML code (there are other...
If you have a website, you have likely received unsolicited emails asking about a link exchange. Before replying to these emails, consider the information below on link exchanges and whether it is good for SEO or not. This will help you avoid scams or exchanges that may hurt your rankings....
When customers search online for certain keyword phrases, Google may display a list and map of local businesses. See the image below for an example based on a search for “MA Custom Home Builders”. This function is from Google Places and gives businesses that register an automatic advantage! Advantages of...
Have you ever run a search on Google and noticed that some results display the profile picture of the blog author? This makes your blog stand out and may lead to higher click thru rates. If you are a Google+ user and have a WordPress website, it’s easy to set...
When creating a page on FaceBook for marketing, give careful thought to the title of page. It can impact whether customers can find you and therefore the amount of exposure you may receive on FaceBook. This is particularly important for independent professionals such as real estate agents and mortgage brokers....
Blogging is the act of adding content to your website on a regular basis. It is a way for you to share your knowledge and expertise, and as a result, reach out to new customers. Static websites can no longer compete in the online marketing world. Having a current, constantly...
Just when you thought it was good enough to have a website, the game changed again. Static websites no longer work. Small businesses now need newer website platforms that allow for adding on content on a regular basis. There are some simple steps to keep in mind when designing your...
Small business is the growth engine of America. They strive to service local clientele, become a prominent player in the local community, and beat out larger competitors with the best service. We are a small business and are always asked what differentiates us and invariably our response is “service”. If...
Internet marketing is essential to any marketing campaign, but is particularly important for small businesses and independent professionals. It provides added exposure, attract customers online, and allows small businesses to compete with larger companies. With the right services and tools, you can successfully market your business online while saving time...
With the new Google Panda updates, bloggers need to think more carefully about images placed within blog posts. This is particularly important for real estate bloggers who typically include a large number of pictures for property listings. Too many images at the top of a page can lead to lower...
Blog categories are a very important aspect of your website. They should be carefully thought out and used. Here’s the typical scenario: You create a blog website and add categories as you need them. You write one article and create one category, and repeat this over and over again with...
We were asked by several clients this month about creating mobile versions of websites and wanted to share some information. Below are common misconceptions as well as pros and cons of having mobile sites. What Is a Mobile Website? A mobile website is a text-focused version of your website. It...