Lanergy Solutions
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Website Format and Content Affect Visitor Page Views
All websites are not created equal! It's not enough anymore to simply have a website. Once customers get to your website, what value do you offer? How do you keep them engaged? And how do you convert them to clients? We recently had the opportunity to evaluate this when redesigning a website for a … [Continue Reading]
How WordPress Websites Differ from Traditional Websites
We often use terms without explaining them,..and don't even realize it. Someone recently brought to our attention that it's not always clear how WordPress sites differ from traditional websites. So here's the WordPress 101 explanation... Traditional Websites "Traditional websites" refer to those … [Continue Reading]
Link Exchanges – Good for SEO or Not?
If you have a website, you have likely received unsolicited emails asking about a link exchange. Before replying to these emails, consider the information below on link exchanges and whether it is good for SEO or not. This will help you avoid scams or exchanges that may hurt your rankings. What Are … [Continue Reading]
Advantages of Registering for Google Places
When customers search online for certain keyword phrases, Google may display a list and map of local businesses. See the image below for an example based on a search for "MA Custom Home Builders". This function is from Google Places and gives businesses that register an automatic … [Continue Reading]
Blog Author Profile Pictures in Google Search Results
Have you ever run a search on Google and noticed that some results display the profile picture of the blog author? This makes your blog stand out and may lead to higher click thru rates. If you are a Google+ user and have a WordPress website, it's easy to set up blog author profile pictures in … [Continue Reading]
The Importance of FaceBook Page Names with Keywords
When creating a page on FaceBook for marketing, give careful thought to the title of page. It can impact whether customers can find you and therefore the amount of exposure you may receive on FaceBook. This is particularly important for independent professionals such as real estate agents and … [Continue Reading]
Lanergy Solutions at the NHAR Conference 2012
In an effort to support our local Real Estate organizations and partners, Lanergy Solutions was proud to exhibit at the annual NH Association of Realtors conference in Portsmouth September 10th and 11th. We met lots of great people and took the opportunity to learn more about the needs of not only … [Continue Reading]
Reasons Why People Fail At Blogging
Blogging is the act of adding content to your website on a regular basis. It is a way for you to share your knowledge and expertise, and as a result, reach out to new customers. Static websites can no longer compete in the online marketing world. Having a current, constantly updated and growing … [Continue Reading]
Small Business Website Design Tips
Just when you thought it was good enough to have a website, the game changed again. Static websites no longer work. Small businesses now need newer website platforms that allow for adding on content on a regular basis. There are some simple steps to keep in mind when designing your new small … [Continue Reading]
I Have The Best Service But Who Knows It? Marketing Challenges for Small Business
Small business is the growth engine of America. They strive to service local clientele, become a prominent player in the local community, and beat out larger competitors with the best service. We are a small business and are always asked what differentiates us and invariably our response is … [Continue Reading]