Our Loan Officer marketing tools enable you to target home buyers online long before they are ready to buy. This gives you the opportunity to earn a buyers’ business before they have connected with one of your competitors or a Realtor. Home buyers often begin their research long before they are ready to pick up the phone and call someone. Traditionally, loan officers attempt to target buyers when they are at the gate and want a pre-approval, but imagine how effective it can be to capture a buyer’s attention ahead of time instead of when they are “rate shopping”!
Using the Internet as a Marketing Tool
While mortgage information will be prevalent on your site, you should also provide general real estate information. This may sound strange since traditionally loan officers only provide information directly related to their focus,…mortgages. Effective marketing is more about what the customer wants, especially early in their information gathering stage, so naturally, that should include any information about the buying process. By offering those resources, you can reach buyers early in the home search process. It is important to note that Internet leads are different than the typical referral that you are accustomed to receiving. They may take longer to generate and longer to convert. That’s simply inherent in using online marketing and in reaching customers in the early stages of a home purchase. The good news is, you are establishing a relationship before actually meeting the customer and that gives you a significant advantage over your competition.
Loan Officer Marketing Tools from Lanergy Solutions
Lanergy Solutions provides blogging websites AND blogging content to help you reach buyers online. You don’t have to worry about how to organize your website or what to write,…we do it all for you! This is a proactive way to target customers, build your reputation, and reinforce your image. While our blogging platforms are the backbone, Lanergy Solutions Realtor relationship tools and social media marketing strategies are your keys to success. These loan officer marketing tools have many different features and added services to expand your exposure. Contact us for more information!