All posts by: Lani Sanethong

Blogging Statistics A recent Inman webinar offered some very useful statistics on companies generating leads through blogging… Inbound marketing costs are 62% less with blogging. Companies with greater than 51 blog articles experience a 77% increase in median monthly leads. Companies that blog generate 88% more leads per month. Companies...
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Headings are a way to break up paragraphs within your blog post. If you have a blog post with several paragraphs and no headers, it can seem very intimidating to a reader. Headers provide an overview to readers and makes longer blog posts less intimidating. If you have a very...
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Your website and social media accounts can have subscribers and followers,..which one do you want to promote? First, you must understand the difference between each and how they may impact your search engine value. Website Subscribers Subscribers receive emails when new content is added to your website. You can have...
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By default, WordPress allows uploading of only certain file types. You can add or remove from the default list as needed. Steps to Editing Allowable File Types in WordPress Go to Settings and select the Settings submenu. Note: On a WordPress multi-site installation, you must be in the Network Admin...
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Visitors are likely to find individual blog posts on your website rather than landing on your home page. While they are reading a blog post, it is important to keep them engaged by making it easy for them to find similar or related content. This is often referred to as...
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WordPress saves revisions of each blog post into the database. These additional database entries make your database larger and may cause your website to function slower. If you maintain your own WordPress website, you may consider deleting post revisions on a regular basis or turning that feature off entirely. Why...
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Pages contain static content on your website and are separate from your blog posts. Pages are often used for user profiles, contact pages, testimonials, or other static and commonly linked to information. Just because the page is static does not mean that the content must never change. It is important...
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RSS is a page within your website that identifies new content on your site.  Subscription emails send out messages to each subscriber, notifying them of the new content. Both features automatically include a link to the specific page on your site. The settings also include an option to display your...
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How can you tell that a website has been updated,..other than to comb through the pages on the site to identify what might be new? RSS feeds and RSS readers provide a solution. What is RSS? RSS Feeds A website with an RSS Feed has a page that details new...
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A common mistake that we come across is the uploading of duplicate images to the WordPress media library. Uploading duplicate images into WordPress takes up storage space and unnecessarily adds to the database, both of which may cause your website to load slower. Once you upload an image to one...
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WordPress SEO by Yoast is a great plug-in that contains a great way to check that your content is properly optimized for your keyword phrases. This tool can help any beginner effectively write blog posts. Below are instructions for using the WordPress SEO by Yoast plug-in to optimize blog posts....
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Video blogging is increasing in popularity. Below are some video blogging SEO tips to help you get better ranking for video content. YouTube YouTube is a great place to upload your videos. The site is crawled frequently by search engines and ranks well. Pay close attention when entering the title...
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Slide shows allow you to display pictures in a video-like format within a page or blog post. A WordPress plugin may be required for this functionality, and there are many plug-ins available. Contact your webmaster if you need assistance. The instructions below will walk you through how to insert a...
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We are frequently asked about FaceBook personal accounts versus FaceBook business pages, how they should be used, and what strategy is best when it comes to promoting a business. This can be confusing if you are new to FaceBook. Below are some basic concepts that will help you determine a...
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There are different strategies to managing your blog posts. Your publishing schedule is an important one to consider. It is preferable to have new content added on a regular basis rather than a lot of content added all at once. The publication of new blog posts can generate emails to...
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If you have multiple photos for display in your blog post, displaying those photos in a gallery layout will ensure that the image sizes are consistent and are aligned properly on the page. You can designate the number of columns to display in that gallery. The number of rows will...
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Maps are a great feature to include in your WordPress blog posts that are location-specific. They provide a visual reference for readers. For example, if you are writing a review on a restaurant, it would be helpful to include a map of that restaurant. Follow instructions below to learn how...
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If you have a FaceBook app on your phone, the contacts in your address book were probably imported to FaceBook without your knowledge. This upload includes your contacts’ phone numbers! It includes all contacts,..even those that are not your FaceBook friends. To remove the contacts that were automatically imported: Log...
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You do not need a plug-in to create RSS feeds for WordPress categories. This functionality is built in to WordPress and there are easy ways of determining RSS feeds for WordPress categories within your site. Determining the URL for Category-Based RSS Feeds Go to the archive page for a particular...
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Rather than uploading videos to your blog website, you can upload them to YouTube and easily embed them into a blog post or page. The following are instructions for embedding a video from YouTube into a WordPress blog post or page using the Artiss YouTube Embed plugin. Embedding Instructions Find...
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