Lender Marketing Packages
| Features | Option 1a Build-a-Blog Sponsorship |
Option 1b Build-a-Blog Sponsorship With Website |
Option 2 Town Website Sponsorship |
|---|---|---|---|
| Primary Objectives | Agent Relationships New Purchase Loans Banner Ads Backlinks |
Agent Relationships New Purchase Loans Banner Ads Target Buyers |
Agent Relationships New Purchase Loans Banner Ads Target Buyers Focused Local Marketing |
| Long-term Contract | No | No | No |
| LO User License* | No | Yes | Yes |
| Agent User Licenses* | 2 Agents | 3 Agents | 1 Agent |
| White Label of Build-a-Blog Tools |
Yes | Yes | Yes |
| Banner Ads on Agents’ Blog Posts |
Yes | Yes | Yes |
| WordPress Website | No | Loan Officer Website |
Town Website** |
*User licenses include 4 Build-a-Blog PLUS articles per month and unlimited usage of Build-a-Blog.
*Town websites are offered on an exclusive basis and are subject to availability.
Option 1 – Build-a-Blog PLUS Sponsorship
Agent Receives
- Professionally Written and Unique Blog Posts for Placement on ANY Website (Build-a-Blog PLUS)
- Access to Loan Officer”s WordPress Website for Blogging (Optional)
- Blogging SEO Tools to Assist With Self-Written Content (Build-a-Blog)
- Ability to Get Front Page Ranking on Search Engines (View Sample Google Rankings)
Lender/Loan Officer Receives
- Enhanced WordPress Blogging Website
- Marketing Exposure on All Content Generated by Agents
- Solid Agent Relationships and Referrals
- Access to New Purchase Business!
It’s a Win-WIN!
Option 2 – Community Website Sponsorship
An Overview
Our community websites are optimized with customer engagement tools such as real estate listings, local blogs, local events, local businesses, coupons, and classifieds. Real estate agents and loan officers can be positioned as the expert in a community on an exclusive basis. These websites also include Build-a-Blog PLUS tools from Lanergy Solutions, allowing you to add professionally written real estate content on a regular basis. Click here to view a sample website. Community websites are available on a first-come first-serve basis.
Video Demonstration
Gauge Agent Interest
Wondering whether agents in your area would be interested in receiving this type of service? Introduce this program to Realtors in your area using our YouTube video demonstration posted at: http://youtu.be/vKsbKvqs7Uw.
New England Mortgage Expo Podcast
Jim Cronin interviews Lani Sanethong at the New England Mortgage Expo. Lani talks about how Mortgage Professionals can make Realtor® relationships and expand their sphere of influence with Lanergy Solutions’ new Community Websites. Click below to listen to the podcast.
