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All websites are not created equal! It’s not enough anymore to simply have a website. Once customers get to your website, what value do you offer? How do you keep them engaged? And how do you convert them to clients? We recently had the opportunity to evaluate this when redesigning a website for a new [...]

Lanergy Solutions

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We often use terms without explaining them,..and don’t even realize it. Someone recently brought to our attention that it’s not always clear how WordPress sites differ from traditional websites. So here’s the WordPress 101 explanation… Traditional Websites “Traditional websites” refer to those built in straight HTML code (there are other code languages that may appear [...]

Lanergy Solutions

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If you have a website, you have likely received unsolicited emails asking about a link exchange. Before replying to these emails, consider the information below on link exchanges and whether it is good for SEO or not. This will help you avoid scams or exchanges that may hurt your rankings. What Are Link Exchanges Link [...]

Lanergy Solutions

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When customers search online for certain keyword phrases, Google may display a list and map of local businesses. See the image below for an example based on a search for “MA Custom Home Builders”. This function is from Google Places and gives businesses that register an automatic advantage! Advantages of Registering for Google Places Not [...]

Lanergy Solutions

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Have you ever run a search on Google and noticed that some results display the profile picture of the blog author? This makes your blog stand out and may lead to higher click thru rates. If you are a Google+ user and have a WordPress website, it’s easy to set up blog author profile pictures [...]

Lanergy Solutions

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When creating a page on FaceBook for marketing, give careful thought to the title of page. It can impact whether customers can find you and therefore the amount of exposure you may receive on FaceBook. This is particularly important for independent professionals such as real estate agents and mortgage brokers. FaceBook page names with keywords [...]

Lanergy Solutions

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In an effort to support our local Real Estate organizations and partners, Lanergy Solutions was proud to exhibit at the annual NH Association of Realtors conference in Portsmouth September 10th and 11th.  We met lots of great people and took the opportunity to learn more about the needs of not only the many Real Estate [...]

Lanergy Solutions

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Blogging is the act of adding content to your website on a regular basis. It is a way for you to share your knowledge and expertise, and as a result, reach out to new customers. Static websites can no longer compete in the online marketing world. Having a current, constantly updated  and growing website is [...]

Lanergy Solutions

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Just when you thought it was good enough to have a website, the game changed again. Static websites no longer work. Small businesses now need newer website platforms that allow for adding on content on a regular basis. There are some simple steps to keep in mind when designing your new small business website. The [...]

Lanergy Solutions

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Small business is the growth engine of America. They strive to service local clientele, become a prominent player in the local community, and beat out larger competitors with the best service. We are a small business and are always asked what differentiates us and invariably our response is “service”.  If you have a small business [...]

Lanergy Solutions

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Our Loan Officer marketing tools enable you to target home buyers online long before they are ready to buy.  This gives you the opportunity to earn a buyers’ business before they have connected with one of your competitors or a Realtor. Home buyers often begin their research long before they are ready to pick up the [...]

Lanergy Solutions

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We have just added a new blog ranking SEO Report service for our Build-a-Blog and Build-a-Blog PLUS users. Our clients can now view reports on the keywords for which they rank on the front page of Google and other search engines for each blog post created using our tools! How It Works When using Build-a-Blog [...]

Lanergy Solutions

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Internet marketing is essential to any marketing campaign, but is particularly important for small businesses and independent professionals. It provides added exposure, attract customers online, and allows small businesses to compete with larger companies. With the right services and tools, you can successfully market your business online while saving time and money. Lanergy Solutions Internet [...]

Lanergy Solutions

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FaceBook Business Pages were converted to a timeline format in early 2012. The timeline is the default landing page for all FaceBook business pages, however, users can add application tabs with other layouts and information. For real estate, those additional tabs can offer valuable tools and information to buyers and sellers. Why Use App Tabs [...]

Lanergy Solutions

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With the new Google Panda updates, bloggers need to think more carefully about images placed within blog posts. This is particularly important for real estate bloggers who typically include a large number of pictures for property listings. Too many images at the top of a page can lead to lower rankings! Below is information on [...]

Lanergy Solutions

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Blog categories are a very important aspect of your website. They should be carefully thought out and used. Here’s the typical scenario: You create a blog website and add categories as you need them. You write one article and create one category, and repeat this over and over again with each blog post that you [...]

Lanergy Solutions

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Consumers are always looking for deals, especially in this economy. Coupon blogs are a great way to attract new customers. In the real estate and mortgage industries, there are many different types of coupons that you can offer. The more creative the better! Types of Offers to Make Credit Towards Closing Costs If you are [...]

Lanergy Solutions

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FaceBook business page users,…change is coming! Whether you like it or not, all business pages will automatically be converted to the new timeline layout at the end of March. This blog provides an overview of the new layout and outlines what you should do to optimize your new page and take advantage of the added [...]

Lanergy Solutions

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We were asked by several clients this month about creating mobile versions of websites and wanted to share some information. Below are common misconceptions as well as pros and cons of having mobile sites. What Is a Mobile Website? A mobile website is a text-focused version of your website. It removes the fancy design elements [...]

Lanergy Solutions

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Build-a-Blog offers yet another way to create market report blog content for Massachusetts. Build-a-Blog now has a new template that shows all pricing figures for a given area. It automatically pulls market statistics from MLS PIN and creates a search engine friendly blog post with… Average selling price, lowest sale price, median sale price, and [...]

Lanergy Solutions