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If you have a website, you have likely received unsolicited emails asking about a link exchange. Before replying to these emails, consider the information below on link exchanges and whether it is good for SEO or not. This will help you avoid scams or exchanges that may hurt your rankings. What Are Link Exchanges Link [...]

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When customers search online for certain keyword phrases, Google may display a list and map of local businesses. See the image below for an example based on a search for “MA Custom Home Builders”. This function is from Google Places and gives businesses that register an automatic advantage! Advantages of Registering for Google Places Not [...]

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Have you ever run a search on Google and noticed that some results display the profile picture of the blog author? This makes your blog stand out and may lead to higher click thru rates. If you are a Google+ user and have a WordPress website, it’s easy to set up blog author profile pictures [...]

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When creating a page on FaceBook for marketing, give careful thought to the title of page. It can impact whether customers can find you and therefore the amount of exposure you may receive on FaceBook. This is particularly important for independent professionals such as real estate agents and mortgage brokers. FaceBook page names with keywords [...]

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Blogging is the act of adding content to your website on a regular basis. It is a way for you to share your knowledge and expertise, and as a result, reach out to new customers. Static websites can no longer compete in the online marketing world. Having a current, constantly updated  and growing website is [...]

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Just when you thought it was good enough to have a website, the game changed again. Static websites no longer work. Small businesses now need newer website platforms that allow for adding on content on a regular basis. There are some simple steps to keep in mind when designing your new small business website. The [...]

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With the new Google Panda updates, bloggers need to think more carefully about images placed within blog posts. This is particularly important for real estate bloggers who typically include a large number of pictures for property listings. Too many images at the top of a page can lead to lower rankings! Below is information on [...]

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Blog categories are a very important aspect of your website. They should be carefully thought out and used. Here’s the typical scenario: You create a blog website and add categories as you need them. You write one article and create one category, and repeat this over and over again with each blog post that you [...]

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Consumers are always looking for deals, especially in this economy. Coupon blogs are a great way to attract new customers. In the real estate and mortgage industries, there are many different types of coupons that you can offer. The more creative the better! Types of Offers to Make Credit Towards Closing Costs If you are [...]

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FaceBook business page users,…change is coming! Whether you like it or not, all business pages will automatically be converted to the new timeline layout at the end of March. This blog provides an overview of the new layout and outlines what you should do to optimize your new page and take advantage of the added [...]

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Consider promoting not only your open houses but all open houses in your area. This is an agent blogging idea that can be very effective in reaching prospective buyers. Why Agents Should Blog About Open Houses Other Than Their Own Buyers planning their weekend will search online for open houses, so why not give them [...]

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There are many different loan programs for home buyers, and the programs may change from time to time. Real estate agents can blog about many different home financing topics in order to reach buyers searching online. Blogging About Financing Programs You can write one blog that provides a general overview of the most popular loan [...]

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When people hear the word blogging, they often think of random daily thoughts that you post online. Blogging is actually much more than that. It is a way for you to control your online image and reputation. Your Online Image and Reputation In the modern age of technology, everyone searches online. Potential clients will gauge [...]

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As a business professional, you must differentiate yourself from your competitors and continually promote yourself. Blogging is a great way of promoting buyer agent services. Concise Topics – Shorter Is Better You may offer many different services and benefits as a Buyer’s Agent, but don’t inundate your customers by detailing EVERYTHING in one single blog [...]

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Real estate professionals offer an important perspective on the home buying process. The different steps in the home buying process provide a wealth of blogging topics and is useful information to home buyers. Blogging About Home Buying Steps Think about each step of the home buying process and the information that you may provide to [...]

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Why Market Reports? A great blogging topic for real estate agents is market reports. Home buyers and home sellers are always looking for the latest statistics and trends on their local market. News media often focus on national or regional statistics, but real estate customers want information local to their market. Town/City specific statistics can [...]

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We have set a goal to provide 1000 different blogging ideas on our website! We published our first one on using blogging to network with local businesses. Subscribe or follow us to stay up to date on these tips. Subscribe/Follow Options Subscribe to our website by entering your email address in the Subscribe by Email [...]

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It can be difficult thinking of blogging content. Why not kill two birds with one stone by using blogging to network with local businesses? Approach to Networking with Local Businesses Business owners are normally more than happy to share information with you in order to get more online marketing exposure. Contact business owners or managers [...]

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Blogging Statistics A recent Inman webinar offered some very useful statistics on companies generating leads through blogging… Inbound marketing costs are 62% less with blogging. Companies with greater than 51 blog articles experience a 77% increase in median monthly leads. Companies that blog generate 88% more leads per month. Companies that blog have 434% more [...]

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If your images don’t look quite right in the body of your blog post, have no fear, there are WordPress advanced image properties and settings available to you! These settings are not displayed when you first upload and insert images, but they can be accessed after image insertion into the body of your blog post. [...]

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