Important Changes to Craigslist Real Estate Ads

There are some very important changes to the "Housing" section of Craigslist. Previously, you could create a nice layout using html styling elements. This allowed you to create ads that looked like property flyers or those with a "Click Here" image Read more

2013 NAR Conference & Expo Booth #5680

This year's National Association of Realtors Conference & Expo will be held in San Francisco from November 8th - 11th at the Moscone Center. Lanergy Solutions is proud to be an exhibitor at this year's event. Visit us at Booth 5680 (shown in Read more

Optimal Email Signatures

We send and receive emails every day, all with signatures at the bottom. Have you stopped to think about your email signature and how effective it is? Here are some tips on creating optimal email signatures. Format of Email Signatures Image Read more

5 Tips on Selecting Domain Names

Selecting the right domain name is extremely important. It can impact your search engine ranking and marketability. Here are 5 tips on selecting domain names. 1. Use Easy to Pronounce Words Use words that are easy to pronounce and do not require Read more

6 Business Apps for a Mobile Office

With the abundance of apps available, it's easier than ever to operate your business on-the-go using your smart phone or tablet. Below are our recommendations on 6 business apps for a mobile office. We have found these apps extremely useful and hope Read more

Website Format and Content Affect Visitor Page Views

All websites are not created equal! It's not enough anymore to simply have a website. Once customers get to your website, what value do you offer? How do you keep them engaged? And how do you convert them to clients? We recently had the opportunity Read more

How WordPress Websites Differ from Traditional Websites

We often use terms without explaining them,..and don't even realize it. Someone recently brought to our attention that it's not always clear how WordPress sites differ from traditional websites. So here's the WordPress 101 explanation... Traditional Read more

Link Exchanges – Good for SEO or Not?

If you have a website, you have likely received unsolicited emails asking about a link exchange. Before replying to these emails, consider the information below on link exchanges and whether it is good for SEO or not. This will help you avoid scams Read more

Advantages of Registering for Google Places

When customers search online for certain keyword phrases, Google may display a list and map of local businesses. See the image below for an example based on a search for "MA Custom Home Builders". This function is from Google Places and gives Read more

Blog Author Profile Pictures in Google Search Results

Have you ever run a search on Google and noticed that some results display the profile picture of the blog author? This makes your blog stand out and may lead to higher click thru rates. If you are a Google+ user and have a WordPress website, it's Read more

The Importance of FaceBook Page Names with Keywords

When creating a page on FaceBook for marketing, give careful thought to the title of page. It can impact whether customers can find you and therefore the amount of exposure you may receive on FaceBook. This is particularly important for independent Read more

Lanergy Solutions at the NHAR Conference 2012

In an effort to support our local Real Estate organizations and partners, Lanergy Solutions was proud to exhibit at the annual NH Association of Realtors conference in Portsmouth September 10th and 11th.  We met lots of great people and took the Read more

Reasons Why People Fail At Blogging

Blogging is the act of adding content to your website on a regular basis. It is a way for you to share your knowledge and expertise, and as a result, reach out to new customers. Static websites can no longer compete in the online marketing world. Read more

Small Business Website Design Tips

Just when you thought it was good enough to have a website, the game changed again. Static websites no longer work. Small businesses now need newer website platforms that allow for adding on content on a regular basis. There are some simple steps to Read more

I Have The Best Service But Who Knows It? Marketing Challenges for Small Business

Small business is the growth engine of America. They strive to service local clientele, become a prominent player in the local community, and beat out larger competitors with the best service. We are a small business and are always asked what Read more

Loan Officer Marketing Tools

Our Loan Officer marketing tools enable you to target home buyers online long before they are ready to buy.  This gives you the opportunity to earn a buyers' business before they have connected with one of your competitors or a Realtor. Home buyers Read more

SEO Reports for Blog Rankings

We have just added a new blog ranking SEO Report service for our Build-a-Blog and Build-a-Blog PLUS users. Our clients can now view reports on the keywords for which they rank on the front page of Google and other search engines for each blog post Read more

Internet Marketing Services for Small Businesses

Internet marketing is essential to any marketing campaign, but is particularly important for small businesses and independent professionals. It provides added exposure, attract customers online, and allows small businesses to compete with larger Read more

FaceBook Business Page Enhancements for Real Estate

FaceBook Business Pages were converted to a timeline format in early 2012. The timeline is the default landing page for all FaceBook business pages, however, users can add application tabs with other layouts and information. For real estate, those Read more

Blog Images and the Impact on Google Rankings

With the new Google Panda updates, bloggers need to think more carefully about images placed within blog posts. This is particularly important for real estate bloggers who typically include a large number of pictures for property listings. Too many Read more