All websites are not created equal! It's not enough anymore to simply have a website. Once customers get to your website, what value do you offer? How do you keep them engaged? And how do you convert … [Read more...]
About Lanergy Solutions
We believe that success with Internet marketing should not be limited to large corporations with huge marketing budgets. With a well-designed website and a little guidance on how to optimize content for search engines, anyone can compete on the Internet. By maintaining little overhead, we can offer low-cost solutions that make Internet marketing affordable and achievable to everyone. Follow us on FaceBook or Twitter.
How WordPress Websites Differ from Traditional Websites
November 8, 2012 By
We often use terms without explaining them,..and don't even realize it. Someone recently brought to our attention that it's not always clear how WordPress sites differ from traditional websites. So … [Read more...]
Link Exchanges – Good for SEO or Not?
November 2, 2012 By
If you have a website, you have likely received unsolicited emails asking about a link exchange. Before replying to these emails, consider the information below on link exchanges and whether it is … [Read more...]
Advantages of Registering for Google Places
October 26, 2012 By
When customers search online for certain keyword phrases, Google may display a list and map of local businesses. See the image below for an example based on a search for "MA Custom Home Builders". … [Read more...]
Blog Author Profile Pictures in Google Search Results
October 18, 2012 By
Have you ever run a search on Google and noticed that some results display the profile picture of the blog author? This makes your blog stand out and may lead to higher click thru rates. If you are a … [Read more...]
The Importance of FaceBook Page Names with Keywords
October 16, 2012 By
When creating a page on FaceBook for marketing, give careful thought to the title of page. It can impact whether customers can find you and therefore the amount of exposure you may receive on … [Read more...]
Lanergy Solutions at the NHAR Conference 2012
September 17, 2012 By
In an effort to support our local Real Estate organizations and partners, Lanergy Solutions was proud to exhibit at the annual NH Association of Realtors conference in Portsmouth September 10th and … [Read more...]
Reasons Why People Fail At Blogging
August 24, 2012 By
Blogging is the act of adding content to your website on a regular basis. It is a way for you to share your knowledge and expertise, and as a result, reach out to new customers. Static websites can no … [Read more...]
Small Business Website Design Tips
August 20, 2012 By
Just when you thought it was good enough to have a website, the game changed again. Static websites no longer work. Small businesses now need newer website platforms that allow for adding on content … [Read more...]
I Have The Best Service But Who Knows It? Marketing Challenges for Small Business
August 14, 2012 By
Small business is the growth engine of America. They strive to service local clientele, become a prominent player in the local community, and beat out larger competitors with the best service. We are … [Read more...]
Loan Officer Marketing Tools
July 2, 2012 By
Our Loan Officer marketing tools enable you to target home buyers online long before they are ready to buy. This gives you the opportunity to earn a buyers' business before they have connected with … [Read more...]
SEO Reports for Blog Rankings
May 30, 2012 By
We have just added a new blog ranking SEO Report service for our Build-a-Blog and Build-a-Blog PLUS users. Our clients can now view reports on the keywords for which they rank on the front page of … [Read more...]
Internet Marketing Services for Small Businesses
May 25, 2012 By
Internet marketing is essential to any marketing campaign, but is particularly important for small businesses and independent professionals. It provides added exposure, attract customers online, and … [Read more...]
FaceBook Business Page Enhancements for Real Estate
May 23, 2012 By
FaceBook Business Pages were converted to a timeline format in early 2012. The timeline is the default landing page for all FaceBook business pages, however, users can add application tabs with other … [Read more...]
Blog Images and the Impact on Google Rankings
April 9, 2012 By
With the new Google Panda updates, bloggers need to think more carefully about images placed within blog posts. This is particularly important for real estate bloggers who typically include a large … [Read more...]
Organizing Blog Categories for a Better User Experience
April 5, 2012 By
Blog categories are a very important aspect of your website. They should be carefully thought out and used. Here's the typical scenario: You create a blog website and add categories as you need them. … [Read more...]
Coupon Blogs – Blogging Idea #7
April 3, 2012 By
Consumers are always looking for deals, especially in this economy. Coupon blogs are a great way to attract new customers. In the real estate and mortgage industries, there are many different types of … [Read more...]
FaceBook Business Pages Will Automatically Convert to the New Timeline Layout
March 16, 2012 By
FaceBook business page users,...change is coming! Whether you like it or not, all business pages will automatically be converted to the new timeline layout at the end of March. This blog provides an … [Read more...]
Mobile Versions of Websites – Pros and Cons
March 13, 2012 By
We were asked by several clients this month about creating mobile versions of websites and wanted to share some information. Below are common misconceptions as well as pros and cons of having mobile … [Read more...]
Market Report Blog Content for Massachusetts
February 20, 2012 By
Build-a-Blog offers yet another way to create market report blog content for Massachusetts. Build-a-Blog now has a new template that shows all pricing figures for a given area. It automatically pulls … [Read more...]
