When customers search online for certain keyword phrases, Google may display a list and map of local businesses. See the image below for an example based on a search for “MA Custom Home Builders”. This function is from Google Places and gives businesses that register an automatic advantage! Advantages of...
Have you ever run a search on Google and noticed that some results display the profile picture of the blog author? This makes your blog stand out and may lead to higher click thru rates. If you are a Google+ user and have a WordPress website, it’s easy to set...
When creating a page on FaceBook for marketing, give careful thought to the title of page. It can impact whether customers can find you and therefore the amount of exposure you may receive on FaceBook. This is particularly important for independent professionals such as real estate agents and mortgage brokers....